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马年月饼“素颜”上市 回归节令食品本色

河北指南针检测服务中心是石家庄质检服务行业的探索者和检测代理服务行业的领头人,检测实验室具有CMA资质认定,出具的报告均是国家级权威检测报告和省级权威检测报告。为消费者、社区、市民和社会各界提供质量监督检验服务,保障产品质量安全。

眼下,距离中秋节还有不到一个月的时间,应时当令的月饼已经摆上了各大超市和糕点店入口处的显要位置,不过往年那种你方唱罢我登场的月饼大战并没有如期而至,取而代之的是不再浮躁的月饼厂商和褪去华丽外衣、回归本色和质朴的月饼。

 奢华月饼难觅踪影

8月10日,为进一步落实中央“八项规定”精神,严控“三公经费”,防止“四风”反弹,中央纪委监察部网站开通了公款送月饼等“四风”问题举报窗口,“月饼反腐”对假借节日之名搞腐败的不正之风予以坚决纠正,也有效遏制了月饼礼盒“不求最好但求最贵”的奢靡风气。

记者在南开区澄江路上的一家津乐园饼店看到,前些年搭配红酒、燕窝等一同售卖的高端月饼礼盒已难觅踪影,店内售价最贵的鲍翅五仁、蟹肉干贝等馅料的月饼礼盒为500余元。“今年我们公司月饼礼盒的售价在79元至599元,并且为兼顾环保,可循环利用的铁盒包装占了很大一部分。”津乐园饼业有限公司企划部负责人告诉记者,“随着勤俭节约之风不断深入人心,国人购买月饼更加趋于理性,各家烘焙厂商对动辄上千元的奢华月饼已经鲜有触及。”

大桥道食品有限公司销售部的郝建武表示,预计今年高端月饼的销售量将比去年同期下降60%以上,民营企业和个人订购成为了销售渠道的主力军。今年,大桥道系列月饼的包装款式也由24种减少到16种,包装样式的减少让企业降低了一定的成本,并将注意力放到了新口味的研发上。

 散装月饼强势逆袭

在红旗南路的华润万家超市,各种规格的散装月饼和月饼礼盒摆满了入口附近的4个货架。记者发现,今年不少礼盒月饼售价都在百元左右,价格显得更加亲民。不过,与礼盒装月饼相比,散装月饼在今年更受市民青睐。相较礼盒装折合每块月饼10元以上的售价,散装月饼售价从5元至十几元不等,以阿尔法无糖月饼为例,60克一个的散装月饼超市售价仅为8元,而同样的产品礼盒装折合售价多在13元一个。“今年过来买月饼的顾客都认散装的,这几天卖得特别好。”在超市的月饼售卖区,一位促销人员告诉记者,“选择散装的可以多买几个口味,满足每个人不同口味的需求,现在人们也想明白了,同样的东西加了包装就贵出去快一倍,实在没有必要花那冤枉钱。”

 网络销售不温不火

和实体店相比,电商的月饼销售也显得不温不火。昨天,记者在淘宝网上键入“月饼”,搜索到相关商品30余万多件,月销量最高的是一家来自北京的网店,其店内一款600克的稻香村家团圆礼盒广式月饼售价39.9元,在30天内售出31546件。该网店客服人员告诉记者,今年以来,包括莲子、鸡蛋等在内的月饼原材料价格都有所上扬,但鉴于近两年月饼市场的颓势,各大厂家都不敢贸然提价,只能通过节省企业内部制造环节的成本,来稳固自身市场占有率。

团购网站方面,记者在360团购搜索引擎中找到382条天津地区的月饼团购信息,其中不乏荣华、美心等国内知名品牌,销量最多的是一款价值139元的荣华广式月饼。

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